Photo compositing and image retouching for New Balance brand. Incorrect shoe needed to be changed for all marketing material.
The shoe originally photograph was incorrect and needed to be replaced post photoshoot. The correct shoe was then digitally composited into the scene, replacing the incorrect shoe. To achieve this, the shoe was photographed in studio to match the lighting of the "on-location" shot, it was then photoshopped into the scene.
BEFORE / AFTER